Gozney Brand Illustration
Concept-led illustration for campaign and community storytelling
I created a series of hand-drawn brand illustrations for Gozney to celebrate International Pizza Day, focusing on the global community of people brought together through food and craft.
The aim was to capture the energy, personality and shared experience around pizza-making, rather than focusing purely on the product.
Client: Gozney
Project type: Brand / campaign illustration
Usage: Campaign and digital advertising
Hand-drawn brand illustrations
I developed lively, character-led scenes celebrating the people and interactions that make pizza-making a shared experience.
Using simple linework, playful details and expressive characters, the illustrations bring together different moments of community, craft and food culture.
The finished artwork formed a series of campaign illustrations that reflected Gozney's personality and the social side of pizza-making.
