Gozney Brand Illustration
Concept-led illustration for campaign and community storytelling

I created a series of illustrations for Gozney to celebrate International Pizza Day focusing on the global community of people brought together through food and craft.
The aim was to develop visuals that could capture the energy, personality and shared experience around pizza-making.

Client: Gozney
Project type: Brand / campaign illustration
Role: Illustrator
Usage: Campaign and digital
Focus: Community, craft and food culture

Brief: Create a series of illustrations that celebrate International Pizza Day, highlighting the people, process and shared enjoyment around pizza-making.

The work needed to:

• Feel energetic and engaging

• Reflect a sense of community

• Sit naturally within the Gozney brand

The project centred around a broad and universal idea, community through food.

The challenge was to:

• Avoid generic food illustration

• Keep the work feeling specific and characterful

• Balance energy with clarity

Approach: The approach focused on creating lively, concept-led scenes that bring people together through shared activity.

Rather than focusing purely on product, the aim was to highlight moments capturing interaction, craft and the social side of pizza-making.

The aim wasn’t to just illustrate pizza, but to show the experience around it.

Outcome: The final illustrations formed a series celebrating International Pizza Day, helping communicate Gozney’s brand through community, craft and shared experience.

The work adds personality and energy to the campaign, making it more engaging and relatable.