In-house In-focus In-person 2027 Illustration

Character-led illustration for a creative community

I worked with UnderConsideration to create illustrations for In-house In-focus In-person 2027, a conference celebrating in-house design, communication and brand teams. The work puts the people behind those teams at the centre, bringing their personalities and everyday creative lives into the event’s visual identity.

Brief: Create an illustrated community that reflects the variety of people and experiences within in-house creative teams.

The work needed to feel:

• Full of personality and human detail

• Welcoming to people across different creative roles

• Connected as a collection, with distinctive individual characters

The challenge was to represent a professional community while giving the people within it a life and personality of their own.

The illustrations needed to:

• Hold together in a busy, collective composition

• Have enough character to work individually

• Sit comfortably alongside the event’s typography and information

I built the collection around people, using clothing, gestures and small everyday details to give each character their own identity. Laptops, sketchbooks and conversations sit alongside coffee cups, headphones, plants and moments of downtime.

Those details give viewers something to recognise. Together, the characters suggest the different ways people think, work and contribute to a creative team.

A shared palette of greens, yellow and orange brings the collection together, while the hand-drawn linework keeps it loose and approachable.

I wanted people to spot a little of themselves, or someone they work with, in the illustrations.