Motif - Brand & Website Illustration
Custom, playful hand-drawn illustrations for Motif. An AI-powered architectural design platform.
Bringing a human touch to technology
Motif is a collaborative design platform helping architects and creative teams work together using AI-powered tools.
I created a collection of custom brand illustrations for Motif, bringing a playful, human element to a brand working at the intersection of architecture, design and technology.
A series of custom brand illustrations created for Motif's website, using simple, playful hand-drawn characters,
architectural shapes and conceptual imagery to communicate the platform's AI-powered design features.
Client: Motif
Project type: Brand illustration
Role: Illustrator
Usage: Website and digital brand communications
Focus: Custom illustration for a technology brand
A large-scale conceptual website illustration created for Motif's 'A Solid Foundation' section. The artwork combines expressive hand-drawn elements, architectural references and playful visual storytelling to bring personality to the technology brand.
Illustration with personality
Technology can be complex, particularly when introducing new ways of working.
The illustrations bring a more approachable visual language to Motif's website, balancing the technical nature of the product with something more expressive and human.
Using my distinctive hand-drawn style, the artwork adds character and personality while sitting alongside the brand's existing visual identity.
Custom illustrations for a digital brand
The illustrations are used across Motif's website, contributing to a visual experience that combines technology, architecture and creativity.
It's a good example of how custom illustration can give a digital product its own personality, helping a technology brand communicate in a way that feels distinctive and recognisable.
