Seremoni Brand Illustration

Custom mascot illustration for seafood packaging and brand identity.

I worked with Creech to create a series of illustrations for Seremoni, a US-based seafood brand combining traditional ike jime methods with a modern approach to quality and sustainability.

The monoline illustrations needed to complement the wider brand identity, bringing warmth and personality to a product rooted in precision, craft and quality.

Client: Seremoni (via Creech)
Project: Brand and packaging illustration
Usage: Product packaging, brand identity and campaigns

Hand-drawn, concept-led brand illustration used across packaging and brand identity, combining simple illustration and typography to communicate a clear and engaging visual idea.

Custom Illustration for Food Packaging and Branding

Rather than creating traditional, detailed seafood illustrations, I developed simple, playful characters and visual ideas that made the brand feel more approachable.

Using minimal hand-drawn linework and subtle humour, the monoline illustrations were designed to sit comfortably alongside the typography and packaging design without overwhelming them.

The finished artwork became part of Seremoni's wider visual identity, adding personality and a human touch across its packaging and brand communications.