SumUp – Custom UX Icons & Brand Illustration

A collection of 30 custom hand-drawn illustrations created for SumUp, bringing personality and visual consistency to its digital products, payment solutions and customer experiences.

Collection of custom hand-drawn brand illustrations for SumUp, featuring digital payments, customer rewards, retail and business tools.

Custom brand illustrations for SumUp, bringing personality to digital payment products, business tools and customer experiences.

Client: SumUp
Project type: Custom UX Icons & Product Illustration
Role: Illustrator
Usage: Digital products, user interfaces and brand communications
Focus: Custom hand-drawn illustration system for a fintech brand

Complete collection of 30 custom UX icons and product illustrations designed for SumUp, covering payment services, POS systems, customer rewards and digital interface features.

A bespoke illustration system of 30 hand-drawn icons created for SumUp, bringing a consistent visual language to its digital products and services.

One style. Thirty different ideas.

From payment links and invoicing to security, rewards and customer support, each illustration needed its own concept while feeling part of the same family.

Using simple linework, playful visual metaphors and carefully considered details, I developed a collection that balances clarity with character.

The result is a flexible illustration system designed to bring personality to functional subjects without compromising the message.

Black-and-white custom illustration of a hand holding a gift card with a ribbon and stars, designed for SumUp's customer rewards features.

A custom rewards illustration for SumUp, using playful visual storytelling to communicate customer incentives and loyalty.

Hand-drawn product illustration for SumUp's loyalty programme, showing customers entering a shop beneath a takeaway coffee cup and decorative clouds.

Conceptual illustration for SumUp's customer loyalty features, combining everyday retail imagery with a distinctive hand-drawn style

From sketches to finished illustrations

Each illustration began with pencil sketches, exploring different ways to communicate the subject before refining the strongest ideas.

This process helped establish a consistent approach across the collection, while allowing each illustration to retain its own personality.

The finished artwork combines hand-drawn character with the clarity needed for digital products and brand communications.

Early pencil sketches exploring custom icons and product illustrations for SumUp, including food ordering, customer rewards, retail and support concepts.

Early illustration concepts exploring different visual approaches for SumUp's digital products and customer experiences.

Pencil concept sketches for SumUp's UX illustration system, exploring online shopping, digital payments, apparel and booking features.

Concept development for SumUp's custom illustration system, exploring how everyday business tools and digital features can be communicated visually.

Custom UX illustration for SumUp showing a person climbing a ladder into a digital screen, using conceptual imagery to represent device troubleshooting.

A conceptual product illustration for SumUp's device support experience, communicating technical subjects through simple, characterful imagery.

Custom fintech illustration showing hands holding a smartphone, digital wallet and payment card, created for SumUp's digital payment services.

A hand-drawn digital payment illustration for SumUp, making financial technology feel more accessible and engaging.