LCCA Brand Illustration
Concept-led illustration for brand identity and communication

I worked with Keel London to create a series of playful brand illustrations for the London College of Contemporary Arts (LCCA), as part of a wider brand transformation.

The illustrations needed to communicate the energy and ambition of the institution while representing its broad creative offering, from fashion and business to digital disciplines.

Client: LCCA (via Keel London)
Project: Brand and campaign illustration
Usage: Brand identity, advertising, digital and print

Custom Illustrations for Brand Identity and Campaigns

I developed a collection of playful, simple, hand-drawn illustrations that explored ideas around creativity, growth and real-world experience.

Rather than illustrating each subject literally, I used visual metaphors and familiar imagery to create a consistent illustration style that could work across different messages and applications.

The finished artwork became part of the wider brand identity developed by Keel, helping LCCA communicate with prospective students across its campaigns and marketing materials.